Cradle to Cradle is a quality model on which products are assessed based on their positive contribution to people and the environment. The best known and key design principle of Cradle to Cradle is 'waste equals food', supported by two key philosophies: 'use of renewable energy' and 'celebrate diversity'.
Products are assessed in five categories:
- Healthy materials: The safety of a product is assessed based on the materials used in the product. A check is carried out on whether any prohibited chemical substances have been used.
- Recycling: Products are assessed on the reuse of materials, calculated with regard to the recyclability and renewability of the materials.
- Renewable energy: Encouraging the use of more renewable energy in manufacturing the product and that greenhouse gas emissions are restricted.
- Sustainable water policy: Companies have to demonstrate that they are using water in a responsible and efficient manner. The objective is to guide companies towards a sustainable water policy resulting in a production process that has a positive impact on water sources.
- Social fairness: Safeguarding the interests of all parties involved in the business, such as the employees, customers, the community and the environment
Cradle to Cradle, certificate, certification